PESTEL Modeler: Strategy Analysis Using MetaEdit+, iStar 2.0, and Semantic Technologies

C. Schütz, E. Mair, M. Schrefl
Schu18d (2018)
Proceedings of the 2018 IEEE 22nd International Enterprise Distributed Object Computing Workshop (EDOCW), October 16-19, 2018, Stockholm, Schweden, IEEE Press, ISBN: 978-1-5386-4141-5, ISSN: 2325-6583, DOI: 10.1109/EDOCW.2018.00040, pp. 216-219, 2018.
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Kurzfassung (Englisch)

In strategic management, strategy analysis includes an analysis of a company's strategic position. In particular, the PESTEL framework serves to analyze a company's macroenvironment, i.e., the political, economic, social, technological, ecological, and legal factors that influence a company's strategic position. In this paper, we demonstrate a modeling tool for PESTEL analysis implemented in MetaEdit+ using iStar 2.0 notation. Semantic technologies then serve to infer new knowledge from PESTEL models, namely the opportunities and threats that a company faces.

Keywords: strategic management, environmental analysis, SWOT, business modeling, metaCASE tools, CASE tools